The NIL Deal
Dan Canova, Eric Fischgrund, and Matt Bretzius partnered up to create a brand and website focused on Name, Image, and Likeness news for athletes. Their goal is to be the go-to destination for anyone who is seeking news or wants to learn more about NIL such as legislation changes, athlete deals, college NIL programs, controversies, and more. They needed to create an editorial platform where they could write and aggregate short news stories that highlight newly signed NIL deals and other news.
The Outcome
The NIL Deal successfully launched their new brand and website and have already generated interest from readers all over the world for their coverage of NIL news and sports. They have sucessfully leveraged their new brand to get exclusive interviews with up-and-coming athletes and are steadily seeing their readership numbers increase as they continue to generate quality content.
